From: Google Adsense support page
Getting Started: Optimization Essentials
Test your success with channels
Create report templates to simplify and save time
Designing Successful Ads
Which ad format should I use?
What color palettes are the most successful?
Image ads increase variety and competition
Savvy Ad Placement
Where should I place Google ads on my pages?
Maximize ad space with multiple ad units
Ad Strategies for Specific Sites
Making AdSense fit your forum site
Blogtimize - Optimize the ads on your blog
Thinking Outside the Ad Unit
Link units help you make the most out of limited space
AdSense for search - web search right from your site
Refer users to new products to generate more revenue
Maximize your success with other Google products
Using Features Wisely
Keep your filter list small
Emphasize important content with section targeting
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