So, you have been considering joining a link exchange network to boost your Google PageRank, and is wondering if it is a good idea? The short answer: it is, but you have to know your goals before you can set up a plan.
Option #1:
Is your site full of automated rubbish and junk content that you can't expect for the life of you to get any legitimate linkage data? Are you simply interested in spamming MSN and Yahoo for a few quick bucks in profit? If so, then it might be advisable to push hard on the link exchange front. Outsource it if you can. Once you have set up a profitable system you can replicate it as long as you are paying someone from another country dirt cheap wages. If you do this to a certain scale you won't have enough time to do it all yourself, at least not if you value your time, which you will if you are in this for the profits.
Reciprocal linking may still be a useful idea, and you should link out to some quality sites even if they don't link back, but typically most sites in link exchange networks are shit.
Option #2:
If you are doing spammy link exchanges for months and months and are seeing no results, it may be time to think about plan B. Do you spend hundreds of hours to create what you consider to be an useful original resource? But you can't get any traffic because your site is new and you are still learning the web? Do you want your site to do well longterm? If you fit more in this camp then I think it is probably a waste of time to join reciprocal link spam networks.
Polarization:
Much is lost in polarization and pigeonholing groups of people. But in this case, I think it is an important distinction where you really only need to classify your site as belonging to one group or the other.
My SEO teacher once said he was partial to quality sites, but spam can make a lot of money too. Most people mess up when they piss around in the middle.
Sure it is ok to have spam sites. It is also ok to have good ones. But never a hybrid site. With each site either spam hard or create good stuff. Don't make a site that has a foot in each pond.
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