In light of the recent PageRank update that appears to punish sites that buy and sell text links, I suspect many people may be moving away from Text Link Ads.
Personally, I have had little success with Text Link Ads due to several reasons but I think the biggest one is lack of marketplace exposure. I spent half an hour trying to find my own blog in the marketplace but could not (without searching for my name directly). How are potential advertisers supposed to find my site in the marketplace if I can’t find it myself?!
A New Player in Town 
TNX.net take a very different approach than other text link sellers in that they offer a point system as payment instead of a straight cash transactions. Although this doesn’t sound as profitable, it actually offers several advantages.
- Reinvestment: with a point service, it is easy to reinvest the points you have earned into buying your own ads on other sites. Since they make it so easy to both earn and spend points, there is a much higher volume of transactions which means a higher chance of being able to sell your links.
- Trading Points: points can easily be transferred to another user without limit. You can buy a review from a fellow TNX user using your TNX points if you wish. Or you can use it as a way to pay your friend back for dinner, who knows.
- Redeemable for Cash: points can be redeemed for cash at a rate of 1,000 points per 65 cents (increases over time). This isn’t very high but I suppose it is to encourage users to reinvest points back into the system.
If you opt to reinvest your points to buy links, you’ll notice that the link purchasing system is unique in that you can’t choose where you want your links to show up. You only have control over a few things: category, language, PageRank and Yahoo! backlink preferences. Once these preferences are set, your custom links will begin appearing on sites that are part of the TNX network. As a result, the main purpose of TNX is to build backlinks from relevant sites of a certain PageRank in order to boost your own.
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