Major Online Ad Networks Comparison

Every company or person, who needs to promote their website, are searching for best ways to do it. There are lots of different ways to achieve results, and each industry should choose it's own way or combination of ways. In order to ease this process, I did some research of different advertisement technologies and analyzed advantages and disadvantages of each...

Adwords - Probably the most comprehensive ad network - Millions of potential publishers to show your ads - But is competitive for advertisers - On avg for most keywords is more expensive - Relevant ads.

Yahoo Search Marketing - Less publishers than AdSense - Fewer advertisers - Some great deals and keywords to be found - Not always as good clickthrough-signup/purchase rate as Adsense - Relevant Ads.

MSN AdCenter - Only currently shows ads on MSN sites (maybe higher quality traffic) - Less Advertisers than those above - Loads of great deals - Buggy system (that has cost some people money) - Unproven characteristics.

eBanners - Unique keyword placement - No Pay Per Click cost - One Year Exclusive rights for purchased keywords - Easiest and most straightforward method among all others - No competition with other publishers.

Adbrite - Less publishers/advertisers than the big names - Questions being asked whether it blocks pay-2-click sites in China (click fraud) - Relevant ads - Cheaper - Supposed less quality of traffic???

Bidvertiser - Not relevant ads - Cheaper keywords than AdWords - Manually and automatically checks for click fraud - Choose specific sites to advertise on - Less publishers/advertisers than those above.

Clicksor - Not relevant ads - Question mark over click fraud - Forces users to click through with captcha to detect automated bot click fraud (but doesn't help for manual click fraud) - Less advertisers/publishers than the big few.

AdBrite Unveils Behavioral Targeting (BT) Network

Internet ad marketplace AdBrite, said it will leverage its 70,000 plus active Web sites to unveil a behavioral targeting product that it bills as the first to utilize behavioral targeting methods over a network with such vast reach. AdBrite introduced the product at the OMMA Behavioral conference in San Francisco today.

AdBrite’s network has grown significantly this year (it was 50,000 strong in January) – right now, the company is second only to Google in the breadth of its reach. Interactive advertisers will be able to use the new BT product to target ads on five times more sites than they could previously, the company said.

“Site owners are joining AdBrite at an accelerating rate to take advantage of our unique targeting options and transparent ad marketplace,” said Ignacio Fanlo, CEO of AdBrite. “AdBrite’s mix of high-reach publisher brands and engaging specialty content sites is an unbeatable combination for advertisers and publishers alike.”

Advertisers will be able to show ads to relevant users in 14 major categories and more than 3,000 sub-categories. Prices are set via a real-time action and transparent reports of performance will be available to optimize results.

User interest categories include Automotive, Business & Finance, Careers, Consumer Electronics, Dating & Singles, Health, Music, and Travel. The service is currently available to a select group of advertisers on an invitation-only basis.

A review of Adbrite

Introduction:

I've been using AdBrite for quite a long time (say 8 months) but I've not been able to review them because I hadn't tested all of their services - until now that is. AdBrite is a very good alternative to AdSense - it's what I normally recommend to anyone who has been banned from AdSense, but you can now use AdBrite alongside AdSense too.

For anyone who hasn't heard of AdBrite, it is program that allows you to sell link ads on your websites. Nothing unusual there you might think and you'd be right. What makes AdBrite different from something like Text Link Ads is that you can choose to display network ads at times when advertisers haven't bought any links directly from you.

Registration and Acceptance:

It is very easy to get accepted into AdBrite - simply complete the online application form, submit your site to the directory, place your ad code and away you go. They don't have any strict PageRank or traffic requirements like other programs. AdBrite is open to publishers from all over the world. One problem people encounter is that the application form asks for a US Social Security Number - being from the UK I don't have one of those, so I just left the space blank and have had no problems. I've heard other people say that they've just used the number '00000000' and this works too, although I can't confirm that.

Directly Purchased Ads:

After registering you can submit your sites to the online AdBrite directory. If an advertiser likes your site they might buy a link from you. You can price your own links, but I always select the automatic pricing because it's easier. You can also choose the duration of the ads you wish to sell.

Network Ads:

The network ads look very similar to AdSense for content units and AdBrite now offer inline ads too (shown in image above). The inline ads, which appear under keywords in your text, have a particularly good click thru rate. You get paid a small amount, typically 5 - 50 cents, for every click on a network ad. The image below shows a fairly typical day's earnings of 15 cents per click. Network ads aren't contextual, so they don't necessarily fit with the theme of your site. A lot of publishers choose to display network ads only - if you have regular traffic to your site you can make very good money from them.

Payment:

Payment is on a NET-60 basis - this means the earnings in your account must be 60 days old before they are paid out. Payment is made by check in US Dollars, which is posted to your registered address. The minimum payout is USD $5, but if you're overseas it is recommended you wait until you have earned much more (say $100) - you will be charged a fee to convert the check to local currency when you pay it into the bank.

Earnings for a fairly typical AdBrite day:



Summary:

AdBrite is a very good alternative to AdSense. Since January 2007 it is now possible to display AdBrite on the same pages as AdSense, as long as the competing ad formats don't look confusingly similar. If you want to earn a little extra money after being banned from AdSense then AdBrite is the program for you.

If you've found this review useful and wish to try AdBrite yourself please sign up and tell them we sent you by using our link below.

Comparison between Google Adsense and Adbrite

1. Google Adsense does not accept "questionable" sites like torrent, mp3, gambling, etc. Adbrite does.

2. Adsense doesn't work well for sites with high traffic, eg: photo sites, or forums, news sites.

3. Customer care, I will not say that Google does not have a good customer care, but Adbrite is great! Pud, I will congratulate you about this great support team.

4. With Google Adsense you can not sell ad space in your site, but with Adbrite you can create your own price and packages. Also Adbrite provide you with Network ads (as does Google adsense).

5. Google Adsense pay monthly, Adbrite pay 60-days.

6. With Google Adsense you can not play with your code, with adbrite, you can add any style that you want. Play with it!

7. Adbrite plays nice with all other ad services, Adsense hates most of them (including Adbrite) and will ban you for it.

8. With Adbrite the seller has a great advantage showing what the site provides. Eg: unique visitors, page views, origin of traffic, avg cost per click (eCPC), site category, Alexa rank, repurchase rate, conversion score, AdBrite since, What CPC can I expect?, ad zone description, and much more.

Are you convinced yet? If so, click here to sign up with AdBrite now!